TRACK RECORD / 01
LAUFEN Benelux
From a new department to approximately €5 million in annual revenue.
Bathroom products & project business
2018–2021Developing a project market takes more than finding new customers. It requires an organisation able to recognise, pursue and deliver opportunities. At LAUFEN Benelux, Richard combined the creation of that organisation with the development of the project business.
01 / The challenge
The context behind the challenge.
A Benelux project-business organisation within an international bathroom manufacturer.
The Benelux project-business department needed to be established from the ground up. Alongside commercial direction, it needed workable processes, a team and visibility of performance. The challenge was both commercial and organisational: develop growth while building a department capable of supporting it.
The objectives
- Establish a recognisable, functioning Benelux project-business department.
- Connect commercial ambition with planning, responsibilities and management information.
- Develop a team and monitor progress through practical performance indicators.
02 / The personal contribution
Responsibility in practice.
Professional experience at LAUFEN. The employing entity and role details require confirmation before publication; no MVSD engagement is claimed.
- Lead the new Benelux project business.
- Take responsibility for commercial plans, budgets and team development.
Practical interventions
- Establish the department and develop its commercial plans and organisational structure.
- Prepare business plans and budgets and monitor commercial progress.
- Build, guide and coach the team.
- Introduce working processes, KPIs and management information for day-to-day leadership.
03 / THE IMPLEMENTATION
From plan to implementation
Establishing the commercial foundation
Department creation, market development and commercial planning were connected. The described responsibility extended beyond sales to the design of processes and the business plan.
Connecting growth, people and management
The team was built and coached, while budgets and KPIs provided structure for management. Commercial development gained an organisational foundation and a recurring framework for reviewing performance.
04 / THE OUTCOMES
Outcomes and scope
The information below comes from the supplied career account. Quantitative outcomes, qualitative contributions and scope of responsibility are identified separately.
QUANTITATIVE
≈ €5mannual revenue within three years
According to the supplied background, the new department developed from approximately €0 to approximately €5 million in annual revenue.
QUANTITATIVE
0 → 4employees in the team built
Richard built and coached the team from zero to four employees.
QUALITATIVE CONTRIBUTION
Establisheddepartment, processes and reporting
A new departmental structure, commercial processes, business plans and KPIs were established.
The revenue relates to the project business developed, not to LAUFEN’s total revenue or an outcome of MVSD Consultancy B.V. The team and wider organisation contributed to this context. Figures and measurement periods await final evidence review and publication clearance.
THE CONNECTION TO YOUR ORGANISATION
05 / EXECUTIVE PERSPECTIVE
What this experience illustrates
Commercial growth becomes more manageable when market development, team building and management information are developed together. The organisation behind the outcome deserves as much attention as the commercial objective.
Editorial interpretation of the experience described.
From experience to expertise
This experience connects with MVSD’s commercial strategy and interim leadership: building departments, guiding people and translating commercial ambitions into a workable organisation.
Sources and publication status
- Fact review
- Awaiting review
- Founder publication approval
- Awaiting review
- Claim provenance
- Supplied by the founder
Role, period, department creation, revenue, team size and management responsibilities. Supporting figures and publication clearance remain to be confirmed.